How many BBB logos are there?
What is the Better Business Bureau? It’s not a government agency. It’s not policed by a government agency. It’s not even run like a top down corporation. It’s a franchise model, run by local “owners” or “President/CEOs.” It is a private institution run by local presidents that make their living on selling local merchants on becoming a member. Their tactic is to first incent a merchant by sharing data on how many hits their website gets from people inquiring about their particular type of business. They offer assurances that this will lead to more business. Then, they use the old fashioned scare tactic that if you don’t become a member, people will not be able to find you on their site and will become concerned about doing business with an unaccredited firm. To make matters more interesting, they then scare you into thinking that complaints will be filed against you and you will have no recourse if you do not become a member. Well, I caved and signed up. I had no choice. Here’s what happened since… Click here to read more…
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