Sometimes in life, we are just plain wrong. As a fellow TEDster recently said, “I want to correct something i just said. Being wrong does feel like something. It feels like being right.” – Kathryn Schultz from TED2011.
In 2007, my company negotiated an unprecedented marketing agreement with Verizon to sell their FiOS and in turn their technicians in the field would refer Make It Work services to their customers. It seemed like a perfect fit. Everyone was so excited. But…It didn’t work. Why? Because the technicians didn’t really want to refer us. They had little incentive. Management couldn’t require they do so and they didn’t.
So, we invented a radio show and signed a contract with both CBS and ABC/Citadel. We were THE show in LA and SF during our run. We thought this would bring us many new customers. It didn’t. We were wrong, again.
This week we signed a contract with Costco to roll out our services in their stores nationwide, starting with 20 in Southern California. This, will work. I can feel it. Right?
