CV (resumé)
OBJECTIVE
Highly experienced technology/business executive with a solid history of building and managing fast growing companies. I take an extreme approach to every role and company I’ve ever created or been involved in. My goal is to be a part of an aggressive, fast paced company where I can share my talents and experience in management, strategy and sales and surround myself with brilliant, talented people. Simply put, I want to be part of something amazing, where I can lead a company into the next phase of its evolution and reach its full potential. I will not stop short of delivery a mind blowing, customer experience.
EXPERIENCE
Current Project
2009 – current: Co-founder, Managing Partner, Make It Work Media
Make It Work® Media was formed as a result of several media projects including Tech News, powered by Make It Work which airs every Saturday, 1pm on CBS Radio’s KNX 1070 in Los Angeles, Jeremy’s Desktop which appears online every Saturday, 2pm and the OSN101 Conference which is in development. In January of 2010, we launched Make It Work with Jeremy Anticouni which airs every Saturday, 3pm on ABC/Citadel Radio’s KSFO 560 in San Francisco. The new show, along with its predecessor, are expected to syndicate into their respective markets throughout the year with our next launch in Dallas TBD.
2001 – current: Co-founder, Chairman, Chief Executive and Chief Excitement Officer, Make It Work, Inc.
Make It Work® was formed in 2001 on the then visionary idea of bringing personal, high touch technology services to the home. Make It Work redefined the traditional technology services category dominated by low touch, low quality, in-store support. Given the ever increasing complexity of technology and demands on people’s time, the Company anticipated the need for a new approach to making technology easier with a customer-centric strategy. The business model is built on a simple but rock solid model – delight every customer one at a time, from the time they first contact us to the moment we leave their home. Anything short of this is failure. We call it Extreme Customer Service!
The result: Make It Work experienced 20 of 21 consecutive quarters of growth and has achieved profitability and growth for the past four quarters.
In 2006, Make It Work was named Software Services Company of the Year by the Software Council of Southern California. The company has been named “Best of” in computer repair by the Santa Barbara Independent the past two consecutive years and was named 4th Fastest Growing Company in the Tri-counties by Pacific Coast Business Times. Eric is also a recipient of the prestigious 40 under 40 award from the same publication. The company made the Inc500 list in 2007 as the 78th fastest growing IT company in the United States.
In 2008, the company launched Poogling, educational seminars for parents put on by Make It Work, Inc. at local elementary and junior high schools throughout Southern California. Visit www.poogling.com for more info.
With a fleet of red/white Mini Coopers cruising the neighborhoods of Southern California, Make It Work continues to deliver solutions to mobile professionals, residential computer users, and really small businesses from Santa Barbara to San Diego with further expansion underway. The Company dedicates itself to delivering absolute delight to every customer it serves.
More about Eric David Greenspan:
- Teddy Bear Cancer Foundation: Board Member
- Southern California Technology Council: Board Member
- Member of the Santa Barbara Chamber of Commerce, Business Leaders Council
- Montecito Union School: Special fundraising committee, technology advisor, emcee and auctioneer for signature fundraising event past five years (recipient of the Honorary Service Award by the California PTA)
- University of Southern California, Marshall School of Business (USC): Regular speaker on Entrepreneuring and Extreme Customer Service
- University of California, Los Angeles, Andersen School of Business (UCLA): Regular speaker on Entrepreneuring and Extreme Customer Service
- University of California, Santa Barbara (UCSB): Regular speaker on Entrepreneuring and Extreme Customer Service
- Santa Barbara City College: Regular speaker on Entrepreneuring and Extreme Customer Service
- Various other schools, colleges, universities and organizations: Regular speaker on Entrepreneuring, Extreme Customer Service, management, marketing and other topics.
FORMER PROJECTS
1999 – 2001: Co-founder/CEO/President, Push, Inc.
In September of 1999, Eric co-founded Push and helped create one of the highest profile Application Service Providers in the industry. While at Push, Eric’s focus and dedication was on sales, business development and strategy. As part of an amazing team, he successfully negotiated an equity transaction with KPMG worth 20% of the Company. In addition, he secured a contract with KPMG worth $5.5 million, one of the largest in the industry. Eric managed the team, building a carrier class datacenter valued at over $10 million and established a partnership with KPMG for branding, distribution, and marketing. As the head of sales, Eric helped make Push the #1 ASP for sales force automation according to PC/Magazine and #1 hosting partner for SalesLogix (Interact Commerce, now owned by Sage, PLC) by both revenue and seat count. He also helped lead Push to become Microsoft’s #3 revenue producer, a leading and founding partner of Sprint’s Enabling ASP program, a member of Hewlett Packard’s Channels on Tap program, a member of the distinguished Board of Governors for Citrix Systems’ iBusiness iCouncil, and an executive member of the ASP Industry Consortium. During his tenure at Push, Eric was profiled on the cover of Windows2000 Magazine, various press releases from Sprint, Hewlett Packard, and Citrix, various feature articles in the Santa Barbara News Press, Tech Republic, ERP Supersite, Netopia, Newsedge, Netscape News, CNET, ASP Street, Yahoo, Morningstar, HRIMMALL, The Street, Webharbor, ASPNews.com, Thin Planet, ASP Island, SAM Magazine. The company was also profiled in various case studies by Citrix, SalesLogix and Hewlett Packard. In April of 2001, Eric left the Company to pursue other interests.
- Raised ~$10,000,000 in financing;
- Negotiated a 20% equity investment from KPMG, LLP;
- Closed a $6 million contract with KPMG LLP, the largest in the industry for over 1000 seats of SalesLogix CRM;
- One of the founders of the ASP industry;
- Led Push to become the #1 revenue generator in the industry for SalesLogix and #3 for Microsoft;
- Negotiated a distribution agreement with KPMG to sell directly into their channels leveraging their brand and client base;
- Built and managed the #1 Sales Force Automation ASP (according to PC/Magazine);
- Built, managed and motivated a highly successful sales team;
- Designed and implemented many high profile, very successful marketing campaigns;
- Negotiated venture lease funding from Hewlett Packard Corporation, Cisco Systems, IBM, and EMC;
- Assisted Sprint (and became their first partner) in building their ASP Partner Program;
- Named a member of the Board of Governors for the iBusiness Program by Citrix Systems, 1 of 4 companies of a pool of over 125. Responsibilities included advising Citrix “C” level executives on burgeoning new industry;
- Sat on numerous panels, featured on the cover of Windows2000 Magazine and have spoken at numerous industry conferences;
In September of 1999, I co-founded Push, selling my former company Make It Work, Inc. to the new company and helped create one of the highest profile application service providers in the industry. While at Push, my focus and dedication was on sales, business development and strategy. As part of an amazing team, we successfully negotiated an equity transaction with KPMG worth 20% of the company. In addition, we secured a contract with KPMG worth $5.5 million, one of the largest in the industry. I managed the team, together we built a carrier class datacenter valued at over $10 million and established a partnership with KPMG for branding, distribution, and marketing. As the head of sales, I helped make Push the #1 ASP for sales force automation according to PC/Magazine and #1 hosting partner for SalesLogix (Interact Commerce, now owned by Sage, PLC) by both revenue and seat count. I also helped lead Push to become Microsoft’s #3 revenue producer, a leading and founding partner of Sprint’s Enabling ASP program, a member of Hewlett Packard’s Channels on Tap program, a member of the distinguished Board of Governors for Citrix Systems’ iBusiness iCouncil, and an executive member of the ASP Industry Consortium. During my tenure at Push, I was profiled on the cover of Windows2000 Magazine, various press releases from Sprint, Hewlett Packard, and Citrix, various feature articles in the Santa Barbara News Press, Tech Republic, ERP Supersite, Netopia, Newsedge, Netscape News, CNET, ASP Street, Yahoo, Morningstar, HRIMMALL, The Street, Webharbor, ASPNews.com, Thin Planet, ASP Island, SAM Magazine. The company was also profiled in various case studies by Citrix, SalesLogix and Hewlett Packard. In April of 2001, I left the company to pursue other interests.
1995 – 1999: Founder/CEO, Make It Work, Inc. (first generation)
- Built, operated, and managed a very successful and profitable computer services company;
- Due to accomplishment in enterprise sales, MIW became the #1 Citrix reseller in Central California territory, achieving Platinum status afforded to only a handful of Citrix partners worldwide (only 42 firms of 8000);
- Created and directed Thindex, a leading server-based computing seminar event preaching the gospel of the technology, garnering leads and closing deals;
- Grew 300% per annum;
- Arranged financing, sought strategic partners, guided strategic direction;
- Sold the business in 2000 for $3 million.
In February of 1995 I created the concept and the company Make It Work. In 5 years, the company became one of only 42 firms (of a pool of 8000) to reach Platinum status in the Citrix Solutions Network (partner program).
In Make It Work’s first year, we supported local area networks, procuring, installing, and managing WindowsNT servers, Exchange, Internet connectivity, and security. Make It Work also designed and managed custom software projects for customer relationship management and accounting. Make It Work’s custom software solutions soon would become a major revenue generator and focus for the company.
In its second year, the company grew and was soon the largest network solutions provider in the area. The focus continued on NT™ solutions and expanded its custom software development team. Within the year, the company was awarded its first major contract for the development of a custom software solution for a startup formed by the former president of the Bell Atlantic Yellow Pages and former partners of Andersen Consulting. Make It Work built a team consisting of leading developers including a Harvard PhD and our CTO who completed college at the age of 17.
In its third year, Make It Work began to expand its offerings and skill set by embracing the newest model of computing—server based computing. Partnered with Citrix and Microsoft, Make It Work began installing and maintaining Citrix WinFrame solutions for centralized deployment of applications to any device, over any connection, available anywhere in the world.
By the fourth year, Make It Work had become a leader in this exciting new technology and added significant customer wins growing the business substantially. In addition, the company continued with its custom software business by adding several new major accounts and projects to its development backlog.
In year five, the company took off. Make It Work had achieved something that only 41 companies of 8000 had accomplished prior. Due to major installations with Bugle Boy, Raytheon, the US Navy, RayPak, Cal Poly, SLO, New Horizons Computer Learning Centers and more, Make It Work became the 42nd Citrix PLATINUM partner. This exclusive group of companies [Platinums] were the bulk of revenue generation for the fast growing Citrix helping build it a half a billion dollars in revenue and a several billion dollar market cap. As a Platinum partner, our relationships with Citrix grew and we worked directly with their executive team, including CEO and Senior Vice Presidents of all product lines and services. It was this that made us increasingly aware of the future of the technology—ASP (application service providing). In September of 1999, I sold the company to form Push, Inc., one of today’s leading application service providers and the #1 sales force automation ASP in the industry.
1992 – 1995: Senior Vice President, Investors Rights Association
- Sold company’s services; doubled sales in first year;
- Point of contact for clients, assisted in case preparation;
- Part of the negotiation team awarding our clients in excess of $2 million.
I was hired by IRA to assist in the filing of over 250 cases stacked in banker’s boxes in the company’s offices. At the time, my experience was split between technical and sales. I enjoyed both and my first task with IRA was to build a robust client management system in Microsoft Access that allowed each case to be managed for filing deadlines, mail merge, and customer relationship management. In 30 days, the 250 cases were ready for filing and were successfully submitted to the National Association of Securities Dealers and the American Arbitration Association.
I continued to expand and manage the custom software as the company grew. Once the application was in full production, I began to build out tools that could be used for research and case development, as well as presentation tools for hearings. Using a laptop and a LCD projector (state of the art at that time), I began working with the attorneys and experts to build an electronic case presentation system, illustrating the facts using images, video, statistics, charts and graphs. This led to presentation development for seminars and customer meetings.
The company began to grow substantially and I was promoted to Senior Vice President and began to interface with clients, responsible for all communication and case review. During my tenure, the business grew to over $100 million in case work.
1989 – 1992: Education Marketing Representative, IBM Corporation
- Developed and managed student, faculty and staff sales programs throughout Central Coast colleges and universities including: UCSB, Santa Barbara City College, Westmont College, Cal Lutheran, and Cal Poly, SLO;
- Achieved record sales for my territory;
- Was offered several top positions with IBM prior to my departure;
- One of the youngest IBMers in history.
I was hired by IBM to build and manage the sales program for colleges and universities on the Central Coast of California, including: UCSB, Cal Poly, SLO, Cal Lutheran, Santa Barbara City College, Westmont College and others. I recruited the sales team, managed day to day activities, established a marketing budget, held sales seminars at the campuses and continued to successfully grow the sales for the program.
During this time, IBM was going through its largest layoff period in history and I was one of only 4 remaining (of 144) IBMers at the Santa Barbara office before it closed in 1995. I was offered a variety of positions with IBM in their Los Angeles office, but declined and completed my degree.
1991 – 1995: University of California, Santa Barbara
- B.A., Law and Society (Political Science).
- IBM Internship






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