People often ask me why we’ve built an extensive Media division to support our computer repair company, Make It Work. The answer is simple–no one else could offer us what we wanted, so we did it our way. Make It Work (MEDIA) is not just a radio show! It’s a media bomb…which includes:

• a 2-hour terrestrial radio show complete with iTunes podcasts
• massive engagement on Twitter, Facebook and other forms of Web 2.0 (social media),
• a one-click embeddable video series called T3:Today’s Tech Trends,
• a webinar series called Jeremy’s Desktop showcasing certain elements from the radio/video/blog,
• a DIY component called Help Desk to demonstrate how to fix your own problems, from computers to iPods to home theater
• a living, thriving BLOG constantly updated with correlating content, show notes and more,
• a dedicated show website (old skool)

This is exactly what many advertisers are looking for. I know this, I am one. So, we built it for us and now we are sharing it. You in?

Check out http://www.makeitworkradio.com for more info.

And please visit http://www.makeitwork.com if you need help with your technology. (currently serving all of Southern California)

As I prepare for my role as emcee in June for Convergence 2010, I began to look back at how I got involved in radio. I didn’t know what I was getting into when I started buying live endorsement radio ads back in 2005. I spent a lot of money on Mark Germain (Mr. K), Leo Laporte and Jeff Levy, to name a few. Today, we don’t buy radio, we make it and we don’t just make it, we make it work. While my play on words may lead many of those that know me to chuckle, I’m very serious when I say we “make radio work.” What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. We track and record every call, email, post and tweet and we constantly bring our sponsors into the mix to share in the exposure. We’ve recently launched a video series called T3:Today’s Tech Trends to further support our shows by adding a video component that can be shared directly from YouTube, our blog or embedded in the radio show website, blog or any other website/blog willing to carry the free content. We’re even allowing our listeners to watch our radio shows by providing a webcam view of our talent in the studio. Our shows have Make It Work in their title, our call-in number is 877.MAKEITWORK, our Twitter handle is @makeitwork, our website is makeitwork.com and our facebook page is of course facebook.com/makeitwork.

Tech News, powered by Make It Work on CBS’s KNX1070 was our first show. We launched it with KNX on March 21st, 2009. One year later, it was renewed and all three major sponsors continued with us. While we leveraged the 50k watt stick that KNX provides, we did a few things different. For one, we built a following by using Facebook and Twitter and other social networking sites. We post content from our show on blogs including show notes and tips and tricks. We post podcasts immediately on the blog, websites and iTunes. We built unique websites for each show. This show can be found at http://www.cbstechnews.com. We even plastered it on our fleet of Mini Coopers.

After Tech News, we run Jeremy’s Desktop. This one hour online webinar uses Citrix’s GoToWebinar to provide a view of our host Jeremy Anticouni’s actual computer desktop. Jeremy demos various new programs and websites and shows all kinds of tips and tricks, DIY and other cool stuff. Our audience can interact with Jeremy, ask questions and the entire show is posted as a video on the site and blog shortly after the show airs. In addition, we use this platform during our other shows to provide our audience a way to view what Jeremy is displaying on his monitor while during a typical radio broadcast. Why not?

Next, came our show on Citadel’s KSFO in San Francisco. This one is simply called “Make It Work with Jeremy Anticouni.” Again, we built a following with Facebook and Twitter, our blog, a unique website (http://www.abctechnews.com). We will soon launch service in the area and our fleet will be logo’d accordingly. But there’s more…on this show, we control the content and we have built the social media right into the program.

Here’s a sample of what you might hear on the show:

	TECH NEWS – Top technology headlines
	HUMS, BEEPS OR CLICKS – Our favorite gadgets & gizmos
	OSN 101 – Online Social Networking news and tips
	APP WATCH – Spotlight on the hottest mobile applications
	MAKE IT SAFE – How to practice safe browsing
	TECH TALES – Real life stories from the Make It Work Neighborhood Technology Consultants
	POOGLING INTERNET SAFETY – Keeping your kids safe online
	ECO-TECH – Earth-friendly technology

On April 16th, the day my son Jackson was born (facebook.com/jacksongreenspan) we signed our first formal syndication agreement with Envision Radio Networks. Our show on KSFO will now become a two-hour broadcast and run in cities and states nationwide. We are currently in production for this show and we hope to have it on the air soon. To learn more, view the website here.

Anyhow, I somehow got all caught up in radio and like anything else I do, I like to do it my way. Not so much that I need to control the way its done, I just often see change as a means to differentiate and take advantage of a growth cycle. So, I jumped in and created a social media radio monster that is starting to show some results. I am excited about the future and quite honestly, marketing has never been so much fun. Tell no one!

On June 3rd, I will emcee Radio Ink’s Convergence 2010 with keynote by Guy Kawasaki. When I was asked to emcee, I simply said, “sure, it seems like a perfect fit for me.” Eric Rhoads, the conference producer and publisher/CEO of Radio Ink magazine said this: “Eric Greenspan is a perfect example of how a platform can be built around a personality and use social networking to build a world brand. He exemplifies what we’re trying to bring to the radio industry.” I’m flattered by his comment and I plan to live up to his expectations.

Last night, we had the pleasure of hosting Gary Vaynerchuk on Jeremy’s Desktop, part of Make It Work Radio.

Gary was, well, Gary. He was honest, caring, energetic and straight to the point. I can’t help but like this guy. Crush It, Gary’s “best selling” book, is one of my favorites. Now, there is one thing we must discuss here Gary and that is this Jets fascination…nevermind, we’ll do that over a beer some day. Anyhow, our Jeremy Anticouni and Gary had a great chat, they seemed like old friends. Both of these guys have a knack for the chat, so just wanted to say thanks to you gents. I along with many others truly enjoyed the interview.

Check out Gary at www.winelibrarytv.com and www.garyvaynerchuk.com.

View/listen to the interview with Gary Vaynerchuk here.

Time to clear this up. I’m Eric Greenspan the entrepreneur, not Eric Greenspan the chef (or Eric Greenspan the lawyer).

Eric Greenspan's The Foundry on Melrose

I’m not the chef Eric Greenspan, he owns the Foundry on Melrose. That Eric Greenspan was recently up for the Next Iron Chef on the Food Network but lost to grasshoppers. He is the master of the grilled cheese amongst other culinary delights. He’s my friend on Facebook and on Twitter so look for @chefgreeny. By the way, I’ll be on the Food Network soon, but not as a chef. Some private chefs (not Eric) are cooking for me and a bunch of my fellow entrepreneurs. Look for us on Private Chefs of Beverly Hills (coming soon.) In the meantime, eat at this Eric Greenspan’s restaurant the Foundry and his new grilled cheese restaurant too. I hear this guy can cook!

I’m not the lawyer Eric Greenspan. While I like the Red Hot Chili Peppers, I’m not their lawyer. I guess I could’ve been a lawyer, mom wanted me to, but I’m not. This guy is an entertainment lawyer. I tried to add him on Facebook, but couldn’t find him. If I was a rockstar, I could hire him. “Eric Greenspan representing Eric Greenspan your honor.” I’m thinking “Who’s on First” right now.

I’m an entrepreneur, the CEO of Make It Work, Inc., and the Executive Producer of two radio shows: Tech News, powered by Make It Work on CBS’s KNX 1070 in Los Angeles and Make It Work with Jeremy Anticouni currently on Citadel’s KSFO 560 in San Francisco and soon to be in markets nationwide. I’m also Jacob’s dad, Marian’s husband, soon to be a dad again, and a few other things. For more on me, click here.

For the chef Eric Greenspan, click here.

For the attorney Eric Greenspan, click here.

If you are another Eric Greenspan, find me on Facebook at http://www.facebook.com/ericgreenspan

Join us for an online discussion about Google Wave, using Google Wave on Weds, Dec 2nd, 8pm PST. I just attended one tonight and it was amazing, so I thought I’d do one for my tweeps. You can register for the event here.

We will discuss, share and demonstrate:

1. What is Google Wave?
2. How will we use it in business and in our personal lives?
3. What are gadgets and robots?
4. Will Google Wave change how we communicate?
5. Will Google Wave replace email?

To register for this event, click here.

For the #140conf LA Meetup I’m co-hosting with Jeff Pulver on Dec 14th click here.

To vote on my (soon to be born) son’s name click here.