If you’ve ever received an email from me, you’d know that I always sign my emails with “to the moon.” Borrowed from The Honeymooners, I’m shooting for the moon in my business venture. There really isn’t much else to it.
Just a reminder to myself of my goals and ambitions.
I’m the CEO of Make It Work, Inc. We make stuff work “from computers to iPods to home theater.” Our fleet of Mini Coopers are cruising all over Socal. It’s a fun company, but customer acquisition is the biggest challenge we face. We have 34,000 customers already, but we need more more more. Our Tech News radio show on both CBS and ABC radio networks are going great. Check out www.cbstechnews.com or www.abctechnews.com.
Anyhow, for more on that visit www.makeitwork.com or my about page.
Today I spent learning as I usually do. I typically spend my mornings in emails, then a few calls, then I tweet, then I check and respond to Facebook and Linkedin. Throughout the day, I typically refresh our new customer tracking to see how many new customers have been booked for the day. Tweetdeck and Yammer are always running in the background. It’s a little overwhelming at times, but I’m getting it down. If not at my desk, I have my iPhone in one hand and my Blackberry in the other. I call and email using my Blackberry and I tweet, Facebook, and the rest on my iPhone. It’s a bit much, I know, but when the company sells, they both go in the ocean.
This week has been amazing. I spent Sunday night at the U2/Black Eyed Peas concert and awoke on Monday to attend the Perfect Pitch with keynoter Sir Richard Branson. Pretty cool day. Met a guy you might know named Lewis Howes, who sat on a social media panel and gave some great info. Lewis is a meager 26, 15 years my younger, but the kid knows things. Since we are both from Ohio, we had a nice chat and became friends. I need his help, but I hope he knows I’ll return the favor whenever and wherever possible.
The next day was the 140 Conference at the Kodak Theater. I couldn’t make it (appointment at the OBGYN with the wife, 3 mos!) but our Director of Clever Ashley went. She came back Tweeting like a bird…great experience for her and we are lucky to have her on the team. She get’s really excited about her job, which is the key at Make It Work. We have this employees first, customers next philosophy. I think she gets that.
So Thurs rolls around and I’m all about using my new found skills from the PP and Ashley’s from the 140 and meet with the team to discuss the next marketing step. We need to tie our tweets, FB posts and emails into a blog. A sort of repository for all we do. Our customers seem to like the info we send them, so now we will make it easier to find the history of every message we send in the blog. In addition, all team members are starting their own blogs, this is mine. Our hope is to bring our personal experiences into the company blog and build a great, human, technical, information system that our customer, partners and competitors will enjoy and find useful.
Anyhow, this is the beginning. Let me know if you think I’m wasting my time.
To The Moon!
-Eric Greenspan
P.S. During all the haps this week, our dog was rushed to the vet with a limp on his rear right leg. Seems ok now, hope its not a chronic, age related problem. Oh, and we think we are having a girl. That’s all the doc could tell us. Guess she saw some girlie parts on the ultrasound. Can you see girlie parts?
